Ready for another chapter of “passing fad or stable tech?”… well really I am not talking about an stable tech but an startup I put an eye on in 2012 when it was made public they got 500k euros in their  second investment round keeping more than 50% of the stock (deeds for it in Spain, where this is almost unheard from private investment).

Basically it is a 2.0 portal (portlet style with client side drag and drop) that allows you to centralize metrics from different sources (not really BAM, but enough metric’y to appear as a BAM tool).

The question I had in 2012 and I yet have is: are they going into the corporate world feeding stats from internal customized REST and SOAP like services?, or they are just trying to make stats better than google analytics, youtube analytics, wordpress plugins, and so on?.

I agree that having your stats distributed suck… sucks a lot indeed, but if I am missing some stats I rather go to the source that use a mirror with big numbers and little data. And I bet my ass that youtube and google are no way giving away their whole and more geeky data with web services (or RSS, or whatever you can feed from).

So in the end I supposed back in 2012 that the ducksboard guys were going to stomp their feet into insurance companies, telecos, power grid companies and say “SHUT UP AND OPEN YOUR FIREWALL”, which could be funny having in mind what they think about personal data protection. I had to deal with many of those lawyers in the SOA projects we had and believe me: they ARE over-protective in some places.

That is how I got to think, maybe they will propose to deploy their app in-house to big companies for corporate use, but so far I got no news of that, they are just going the big Internet way, ignoring the internal corporate world (as far as Internet knows).

Kudos for their bravery, time will tell what happens. I am not betting in this one, national pride you may say.